Volvo Trucks launches cyclist safety programme ‘See and Be Seen’

Volvo Trucks has created a new global safety programme for cyclists to improve understanding of how unprotected road users and HGVs can interact on the roads.

It was launched last month at the International Cycling Safety Conference in Bologna, Italy, and is a continuation of the manufacturer’s existing road safety programme for young children, ‘Stop Look Wave’.

‘See and Be Seen’ focuses on how important it is for cyclists to watch surrounding traffic and to make themselves visible to truck drivers, for instance, by maintaining eye contact and ensuring they keep a safe distance away.

“With the fast pace of today’s traffic, it is vital that as many people as possible are aware of the risks in order to avoid incidents,” said Carl Johan Almqvist, traffic and product safety director at Volvo Trucks.

The training programme is designed to be used for secondary school children from 12 years upwards, but is also suitable for traffic-safety organisations working with adults. It includes teacher aids such as presentation materials, films and practical exercises.

“In order to reduce the risk of traffic accidents, we equip our trucks with increasingly intelligent safety systems and train truck drivers in the art of safe driving. However, since the human factor is of crucial significance in most traffic accidents, it is vital to increase safety awareness among all road-users,” added Almqvist.

The material, which is published in English, can be downloaded free of charge.

  • harry smith

    “ensuring they keep a safe distance away.”

    Most HGV victims are pedestrians. Most cyclist victims are run down from behind. In recent London fatalities the HGV driver was drunk, on the phone, banned, unlicensed or distracted. HGV drivers are killing cyclists doing nothing wrong and the industry promote this vile victim-blaming nonsense.

  • Cab Davidson

    Volvo could of course, concentrate on making their trucks as safe as possible – sensors for collision, clear doors and fronts to reduce pedestrian and cyclist casualty, but no. No hi-viz or positioning in the world will save the life of a cyclist from a driver who isn’t looking.

    Shame on you Volvo. Put your house in order.